The psychological effect of the Great Recession of 2008 was traumatic to say the least. Some experienced as much as a 40% loss on their investments leading to distrust of our system and investment paralysis (i.e. I don’t know what to do, so I do nothing). However, since then, we have experienced five years of favorable investment returns. The psychological effect is still very real but many are actually opening their statements again and feeling better about their investments. Positive results are always good but can also be misleading as it’s not how much you make…it’s how much you keep. Whether we like it or not, we all have a partner in life, he goes by Uncle Sam. At some point when you sell your investments you have to pay Uncle Sam a percentage of your investment profit (this % can be as high as 43.4%). Thrive can help you keep more, click here to learn about the benefits of a tax quarterback.